Wednesday, January 7, 2015

Making Stock Images Work For You

Back in the day, an art director would thumb through a glossy catalogue from a stock image provider and pick an image that might work in their client's campaign. It has also created a vast increase in choices for buyers of licensed images.

Licensed Images
In most developed countries, when an artist creates an image, the copyright automatically belongs to them. For example, if you were only printing 5,000 brochures, the license fee for a particular image would be much lower than if that same image was used on the cover of a best-selling romance novel.

The term "licensed" applies to both traditional and royalty-free arrangements (defined later). In royalty-free licensing, this relationship doesn't exist.

Traditional Licensing - Rights-Managed vs. Rights-Protected
Rights-managed images are licensed for a defined end use, and a license fee is determined by the terms of that use. Commercial use means that the image will be used in advertising or brochures. If faces or other recognizable features of a person appear in the image, a model release must be provided by the artist. Why?

Royalty-Free Licensing
Royalty-free licensing has been the subject of much debate, and has typically been scorned by professional photographers. Remember, though - releases still apply for commercial use. Some royalty-free image sites have model releases for their entire collection, so they can be used for either commercial or editorial purposes without concern for liability issues.

The royalty-free concept has spawned a new kind of stock images portal referred to as microstock sites. Stories abound about competitors using the same royalty-free image in their national advertising campaigns!

My Stock Images Provider

Stock Images

Stockpiggie.com is a part of Templatepiggie.com. Stockpiggie.com is a marketplace that allows users to offer, sell and buy digital items ( photos, graphics, video, and audio) a variety of pricing formats and locations. The actual contract for sale is directly between the sellers and buyers.

New content is continually added to the Templatepiggie.com archive, so there is always something new!
All graphics and files provided on Stockpiggie.com come with the right to use them in all types of projects. There are absolutely no additional fees beyond the price which you pay in our market.

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